How to Use UGC to Market Your Clinic?

Content created by your patients or clients, termed User-Generated Content (UGC) is one of the most powerful tools in digital marketing today. You can use several types of UGC in your marketing strategy.

But, some results-driven ones for aesthetic clinics are before-and-after photos, client reviews, social media posts, and video testimonials.

However, the problem comes when curating UGC. How do you collect it?

• Ask your clients to give feedback or testimonials after their treatment on your Google or Yelp profiles or social media, and tag your clinic.

• Create discounts on their future treatments for those who give feedback and encourage others to do the same.

• Educate readers about your branded hashtag and request them to use it every time they talk about you on socials so you can track UGC better.

• Finally, make this process so simple that even the busiest customer should do it. The simpler you make it, the more UGC you collect.

Now that you have UGC in various forms and types, you can make your campaigns more effective and promising for potential clients.

But if you do not know which UGC to use where all your marketing efforts go in vain. So, here's a mini guide for you to strategically use UGC in your campaigns.

Let’s go!

How to Use UGC in Your Marketing Campaigns?

User-generated content (UGC) has proven to be one of the most effective tools for boosting the credibility and success of marketing campaigns.

UGC is valuable, especially for aesthetic clinics, as it works as social proof, shows actual results, and builds trust with potential clients. But how do you use UGC effectively?

1. Integrate UGC into Your Social Media Campaigns

Social media is where UGC thrives. By sharing client photos, testimonials, and videos, you can show the effectiveness of your services in an authentic and relatable way.

• Create a branded hashtag campaign.

Create a unique hashtag that clients can use when posting about their experiences. That will encourage more participation, and you can track and share user-generated posts without much effort. For example, #GlowWith[YourClinicName] can be a branded hashtag so clients can post their before-and-after photos or results after treatments.

• Feature UGC in stories and posts.

Regularly post UGC to your clinic’s social media pages. Highlight your clients’ success stories, post before-and-after pictures, or feature video testimonials. If possible, tag the customer. This kind of content promotes a sense of community by showing potential clients the results they can expect from your clinic.

• Engage with UGC

Do not just share UGC - engage with it. Respond to clients who post about your clinic, thank them for sharing their experiences. Engagement increases visibility and encourages other clients to share their content. Sprout Social shows that posts with interactions receive 70% more engagement.

2. Use UGC in Your Website and Landing Pages

Your website should reflect the trust and results you provide. UGC can make this happen and make your website more persuasive and relatable when you adorn the site with real client stories and results.

• Showcase before-and-after photos.

Before-and-after photos are one of the most compelling types of UGC. They show the real-world effectiveness of your treatments. Consumers trust online reviews as much as personal recommendations, and showing transformations from your clients adds authenticity to the service you make about your services.

• Include client testimonials on core pages.

Client testimonials, whether written or video-based, give a personal touch. Your potential clients can see themselves achieving similar results when they read or watch testimonials. 79% of people say that user-generated reviews make them feel more confident about a purchase decision. So, put testimonials on your landing pages for specific treatments.

• Create a UGC gallery.

Consider having a section on your website dedicated entirely to UGC, where clients can upload and share their experiences. This gallery can serve as an ongoing source of social proof by showing visitors how satisfied your clients are, meaning more visitors are likely to take action after seeing client-generated material.

3. Incorporate UGC into Your Email Campaigns

Email marketing is a great way to stay connected with current and potential clients. By including UGC in your emails, you increase the chances of your message standing out and resonating with your audience.

• Feature UGC in newsletters

Incorporate before-and-after photos, reviews, or short client stories into your clinic’s newsletters. A report from Campaign Monitor found that emails with personalized content, like UGC, see 26% higher open rates than standard emails. Therefore, you make your emails more credible by adding customer content.

• Create email campaigns around UGC.

Run specific campaigns that feature UGC. For example, you could send an email highlighting a Client of the Month with a before-and-after transformation and a short interview about their experience. And this will help you create a sense of community and show potential clients that real people trust and love your services.

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4. Leverage UGC for Paid Ads

You can also use UGC in paid advertising campaigns to create a sense of authenticity. People trust other customers more than brands, making UGC the vital element in any ad strategy.

• Use UGC in social media ads.

Rather than relying only on professional stock photos or models, use UGC in your paid social media ads. People connect more deeply with real stories. Research from the University of California, Berkeley found that UGC in advertisements leads to 25% higher engagement. UGC ads appear more relatable and trustworthy.

• Run retargeting campaigns with UGC.

Retarget visitors who have visited your website but haven't yet converted. And to remind them of your success with clients, you can use UGC. A retargeting ad featuring a real client testimonial or transformation can be the nudge they need to book an appointment.

5. Create UGC-Driven Campaigns or Challenges

Running a UGC-driven challenge or campaign is an excellent way to generate buzz and collect more content from your clients.

• Host a Share Your Transformation contest.

Encourage clients to share their before-and-after photos or videos on social media and offer a prize for the best transformation. This will give you valuable content and spread the word about your clinic organically. Many brands use user-generated content contests to engage their audience, and these campaigns often go viral.

• Run a seasonal UGC campaign.

Create campaigns based on specific seasons or holidays. For example, you could run a “Spring Glow-Up” challenge, asking clients to share their treatment results before and after the season change. Seasonal campaigns featuring UGC receive 20-30% higher engagement than standard content.

Conclusion

UGC is the best way to connect with audiences through authentic experiences. Using UGC in your campaigns strengthens your marketing efforts and highlights the voices of your customers. Adopt this strategy, create deeper connections, drive meaningful results, and stand out in today’s competitive marketplace.