How to Do Local SEO For Your Clinic Business?

Unlike other businesses, aesthetic clinics have to deal with specific challenges:

1. High competition in the local market.

2. Patients often research thoroughly before choosing a clinic.

3. The personal nature of aesthetic treatments means trust and reputation play a massive role in decision-making.

And the best way to overcome all these problems is through local SEO. It ensures your business appears when potential patients search for services in your area.

With more people turning to the internet to find local treatments, optimizing for local searches can increase your visibility, bookings, and business growth.

Google reports that 46% of all searches have a local intent, which means patients are searching for services in your area. If your clinic doesn’t rank high in these searches, you risk losing business to competitors who do.

So, how do you do local SEO?

Let's see!

1. Optimize Your Google Business Profile

Your Google Business Profile is the most crucial element for local SEO. It helps your clinic appear in Google Maps and local search results. According to a study by BrightLocal, 64% of consumers use Google Business Profiles to find local businesses.

Here’s how you can optimize it:

• Verify your profile: If you haven't already, claim and verify your Google Business Profile to ensure your clinic pops up in local search results.

• Provide accurate information: Ensure all the details on your profile, such as the clinic name, address, phone number (NAP), and working hours, are accurate and update the changes regularly.

• Pick the correct categories: Select categories that best represent your services, like Aesthetic Clinic or Skin Care Clinic. A wrong move here can lead to distrust among customers.

• Upload high-quality images: Google says clinics with photos get 35% more clicks than those without images. That is because photos act as proof and build more trust than the information on a profile.

• Encourage reviews: Positive reviews improve your clinic’s visibility and trustworthiness. Ask your satisfied clients to leave reviews, as 79% of people trust online reviews as much as personal recommendations.

Here’s a screenshot of a well-optimized Google Business Profile of a clinic:

2. Target Local Keywords

Local keywords are search terms that include location-specific phrases, such as “aesthetic clinic in New York” or “botox treatments near me.” Targeting these keywords helps search engines understand where your clinic is and which services you offer.

Here's how you can target local keywords:

• Use keyword research tools: Tools like Google Keyword Planner or Ahrefs can help you find relevant local keywords. Look for keywords with high search volume but low competition.

• Use keywords naturally: Add these keywords to your website’s content, including service pages, blog posts, and meta descriptions. For example, you could write a blog post on “The Best Anti-Aging Treatments in Los Angeles.”

• Use long-tail keywords: Phrases with 3+ words, like “best dermal fillers in Dallas,” can help you attract more local traffic. You might show up when your potential customer searches for dermal fillers in Dallas.

3. Create Location-Specific Pages

Maintaining a separate landing page for each of your clinic's locations can boost your local SEO. These pages should include information about the specific services offered at that location.

For example, if your clinic has branches in Miami and Houston, create two separate pages for each location. Include the city in the URL (e.g., yourclinic.com/miami) and optimize the content with local keywords like “aesthetic services in Miami.”

For example:

Additionally, each page should have:

• Accurate NAP details: Include your clinic’s name, address, and phone number on each page.

• Customer testimonials: Add location-specific reviews from satisfied clients to build trust with locals.

• Directions and parking information: Include clear directions to the clinic and parking options to make it easy for clients to visit. We suggest you add your clinic's address with Google Maps on your location-specific websites.

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4. Build Local Citations

Citations are online mentions of your clinic's name, address, and phone number on other websites, such as directories and social media platforms. Consistent citations across the web help Google validate your clinic’s location and improve your local search rankings.

Here’s how to build local citations:

• Submit to local directories: Add your clinic’s information to popular directories like Yelp, Healthgrades, and RealSelf. According to Moz, local citations account for 10.82% of the factors influencing local search rankings.

• Ensure NAP consistency: Ensure your NAP information is the same across all platforms. Inconsistent information can confuse search engines and lower your local ranking.

• Get featured in local media: Contact local online magazines, blogs, or influencers to write about your clinic. Doing so can create quality backlinks to your site and improve SEO.

Example of local directories and blogs:

5. Use Social Media for Local SEO

Social media platforms, particularly Facebook and Instagram, can indirectly contribute to your local SEO efforts. Posting about your services, client testimonials, and events on your business page or FB groups can increase your clinic’s visibility.

Here are some tips for leveraging social media:

• Optimize your profiles: Ensure you have added your clinic’s name, address, and phone number on your social media profiles.

• Engage with local communities: Participate in local Facebook groups or Instagram hashtags to connect with people searching for aesthetic services in your area.

• Post location-specific content: Share relevant content to your clinic’s location, such as promotions or events for local clients.

Local SEO is about telling search engines that you have an aesthetic business in a specific location and telling them to show you to people who ask for something you offer. How you say that is all the strategies we discussed above.

Local SEO requires constant monitoring and updates to stay competitive. By regularly analyzing your performance and making necessary adjustments, your clinic will remain at the top of local search results bringing you more patients over time.